TINK Africa, a Consumer Insights and Business Intelligence platform, was set up by Franklin Ozekhome, one of Nigeria’s top marketing strategists and former Head of Marketing, Insight Publicist in October 2014.
Over the past two years, TINK has morphed organically in tandem with global consumer trends, and local business looking to transform their products and services into experience brands and real-time engagement models.
To mark this feat, TINK Africa celebrates its two successive years of sharing real-time consumer insights, trends briefings and innovation workshops with future predicting companies, developing innovative products, tools and services by unveiling thought-leadership platforms to fully integrate its current offering.
In a chat with Mercy Frank, TINK’s Brand Manager, “the company is collaborating with local and international institutions to set up an Innovation School for marketing and creative professionals in Lagos. The bschool is a resourceful institution where students practice on becoming brand managers, learn, design and launch products, execute digital campaigns, understudy design thinking, and create new media platforms, games and tools for marketers.”
Mercy added that “the school’s curriculum is competitive and relevant with global realities in a digital world.”
To support start-ups in Nigeria, TINK is providing a coworking space, and Accelerator Hub for millennials and startups. Selected entrepreneurs will be coached on new product development, brand positioning and communication strategy, brand engagement and planning in a digital world and business model innovation. Mentors consisting of experienced business leaders, marketing strategists and venture capitalists will guide them to successfully transform ideas into experiences.
TINK’s second anniversary cum Open Day kicks off with a networking session of top creative professionals and marketing executives.
