Nigerian media personality Yhemo Lee has publicly defended his wife, Thayour, following a mixed review of her perfume brand, Jan Deux, which has since sparked widespread debate online about product criticism, influencer responsibility, and family loyalty.

The controversy began after lifestyle content creator Famakin shared a review of Pomelle, one of the fragrances from Thayour’s 2025 Jan Deux collection. In his review, Famakin described the perfume as having sweet top notes of apple and cotton candy, with a vanilla base. While he highlighted aspects he enjoyed and recommended the fragrance for buyers who appreciate sweet scents, he also criticized the packaging, noting that the print on the bottle appeared to peel despite the product’s premium pricing. He rated the perfume between 7 and 7.5 out of 10.

Yhemo Lee reacted strongly to the review via his Instagram Stories, questioning Famakin’s intentions and dismissing the criticism as unnecessary. In a series of posts, he claimed that Pomelle had sold out twice, with over 1,000 bottles sold, describing it as one of the brand’s best-selling products.

In his messages, Yhemo Lee argued that genuine feedback should be shared privately rather than publicly, especially when it involves a family member’s business. He also alleged that Famakin’s team had previously quoted a high fee for a promotional review when the fragrance launched, suggesting that the critic’s later purchase and review were questionable. His posts included personal remarks directed at Famakin, which further fueled the online conversation.

According to Yhemo Lee, he only responded because his name and his wife’s brand were mentioned publicly. He maintained that the sales performance of the perfume showed that the product was doing well regardless of criticism.

Famakin later responded, defending his right as a paying customer to review a product honestly. He stated that giving a product a 7.5 out of 10, while highlighting both strengths and areas for improvement, should not be interpreted as an attempt to damage a business. He emphasized that his review included a recommendation for people to buy the perfume if it matched their preferences.

Another influencer, Opeyemi, weighed in on the situation with a post questioning why constructive criticism is often labeled as hatred. Opeyemi pointed out that balanced reviews, which include positives and negatives, are common practice and should not automatically be seen as malicious.

The exchange has since divided opinions online. Some users sided with Yhemo Lee, arguing that public criticism can hurt emerging Nigerian brands and that family members are right to defend their own. Others supported Famakin, insisting that honest reviews are essential for consumer trust and product improvement, especially when influencers purchase items with their own money.

As discussions continue, the situation has highlighted broader questions within Nigeria’s influencer and business space, particularly around how creators review products owned by public figures and where the line lies between honest critique and perceived personal attacks. For now, Jan Deux and its Pomelle fragrance remain firmly in the spotlight as conversations about branding, reviews, and accountability play out across social media platforms.