Renowned Nigerian musician, “Rebel Queen”, and “Mama Africa”, Yemi Alade, is stepping into the beauty world with the launch of YemBeauty, her innovative cosmetics brand.

Drawing from personal childhood memories and her dynamic career on global stages, YemBeauty introduces a premium line of lip products designed for quality, longevity, and inclusivity. The debut collection, featuring vibrant shades that honor individuality and African roots, will be available for purchase online at yembeauty.com starting August 18, 2025.

YemBeauty was born from Yemi Alade’s lifelong passion for makeup, sparked at just seven years old while watching her mother prepare for social events. Fascinated by her mother’s favorite lipstick, young Yemi would sneak applications, often resulting in playful mishaps—like dousing her face in red and earning a “good spanking” upon discovery. These moments ignited a desire for beauty products that are safe, enduring, and true to one’s personality.

As her music career flourished, touring the world and performing on stages, Yemi found herself constantly reapplying lipstick amid the demands of performances. This inspired her to create a brand offering long-term value, with formulas that stay put all day without compromise.

After four years of relentless trials and dedication, YemBeauty emerges as a one-stop shop for an irresistible palette of lip products crafted with world-standard materials. Each shade is named after Yemi’s favorite things and aspects of her personality, extending her artistic expression beyond music.

The packaging proudly represents her African heritage, sharing the continent’s rich vibrancy with the world. The first shade to launch, “NAIROBI,” embodies bold energy and cultural flair, perfect for the modern woman seeking a product that delivers the “perfect kiss” and lasts through the day.

“YemBeauty was created because of my personal desire to have a one-stop shop for the perfect variety of beauty products that are safe and stay with you almost all day after application,” said Yemi Alade, Founder of YemBeauty. “From my childhood adventures with mum’s lipstick to the spotlight of global stages, I’ve always craved makeup that enhances without fading. This brand is an extension of me—vibrant, authentic, and rooted in Africa. It’s a gift to people who want to stand out from the crowd.”

YemBeauty stands as an avant-garde cosmetics brand, propelled by Yemi’s creative spirit, focusing on premium quality, inclusivity for all skin tones, and celebrating African beauty standards. The launch aligns with the growing demand for celebrity-driven beauty lines that prioritize authenticity and cultural representation, joining the ranks of innovative brands in the industry.

Fans and beauty enthusiasts are invited to explore the collection at yembeauty.com, where pre-orders and exclusive launch details will be available. Follow @yembeauty on social media for updates, tutorials, and behind-the-scenes insights using #YemBeautyLaunch.

About Yemi Alade
Yemi Alade is a multi-award-winning Nigerian singer, songwriter, and performer, affectionately known as “Mama Africa” or “Rebel Queen”, the latter after her latest album. With hits like “Johnny” and albums such as King of Queens and Mama Africa, she has captivated audiences worldwide, blending Afropop with global influences.

Beyond music, Yemi is a philanthropist and entrepreneur dedicated to empowering women and celebrating African culture.

About YemBeauty
YemBeauty is a forward-thinking cosmetics brand founded by Yemi Alade, offering vibrant makeup and skincare products that emphasize quality, longevity, and self-expression. Inspired by African heritage and personal stories, YemBeauty aims to provide safe, inclusive beauty solutions for all.