Every year, the smartphone industry keeps growing at an exponential rate, with a plethora of new entrants being launched to replace the predecessors. While there is a high increase of mobile brands vying for customers’ attention with jaw dropping tech features, one that readily comes to mind is vivo – a brand that has hastily grown to become the favorite of smartphone users.

The question then is; what is this mobile brand doing differently to capture the smartphone market, especially the Nigerian Tech Segment?

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