Powered by Facebook Masterclass will take an in depth look at using Facebook to source and post breaking news stories, the mechanics of Facebook Newsfeed, and the best tools to effectively interact and engage with fans.

The event was hosted by Dayo Olopade from Facebook.

See tweets below;

 

Hosting a contest or sweepstakes – offer something valuable #LeadGeneration & #customeracquisition #beglobal @savagegazelle #SMWLagos

— Love Matters Africa (@lovemafrica) February 22, 2016

 

Brand position. Brand promise. Brand story. The three keys to successful brand awareness, according to @SavageGazelle. #BEGlobal #SMWLagos ? — SocialMediaWeekLagos (@SMWLagos) February 22, 2016

You can’t be on ALL #socialmedia platforms at once!

Be where your audience/customers are. #BEGlobal #SMWLagos

— SocialMediaWeekLagos (@SMWLagos) February 22, 2016

 

It may be 2016 but don’t forget about email marketing! It’s an effective way to send relevant information to appropriate audience. #BEGlobal — SocialMediaWeekLagos (@SMWLagos) February 22, 2016

Content Distribution – Make your content digestible #beglobal @savagegazelle #SMWLagos #SWMStartups

— Love Matters Africa (@lovemafrica) February 22, 2016

 

There’s power in BTS – behind the scenes! Give audience a look into how you run your business. Creates brand loyalty! #BEGlobal #SMWLagos — SocialMediaWeekLagos (@SMWLagos) February 22, 2016

“Don’t spread yourself too thin, too fast.” – @SavageGazelle

Focus on the social platform that will work best for your biz. #BEGlobal

— SocialMediaWeekLagos (@SMWLagos) February 22, 2016

 

Brand position. Brand promise. Brand story. The three keys to successful brand awareness, according to @SavageGazelle. #BEGlobal #SMWLagos ? — SocialMediaWeekLagos (@SMWLagos) February 22, 2016

Authenticity is ? to a solid #socialmedia strategy for your biz. Have you crafted your Twitter bio yet? #BEGlobal #SMWLagos

— SocialMediaWeekLagos (@SMWLagos) February 22, 2016

 

If you have great product/service but nobody’s talking about it online, is it really that great? – @SavageGazelle #conviction lol #BEGlobal — SocialMediaWeekLagos (@SMWLagos) February 22, 2016

So I am at Facebook’s event at #SMWLagos. Mentions, Instant Articles, Live, 360 video, all launching soon. They want to take over the world.

— Martial Sneh (@je_mc2) February 22, 2016

   

Establish your goals. WHY do you need social media in your biz? You need to be able to MEASURE success. #BEGlobal #SMWLagos — SocialMediaWeekLagos (@SMWLagos) February 22, 2016

Establish your goals. WHY do you need social media in your biz? You need to be able to MEASURE success. #BEGlobal #SMWLagos

— SocialMediaWeekLagos (@SMWLagos) February 22, 2016

   

Establish your goals. WHY do you need social media in your biz? You need to be able to MEASURE success. #BEGlobal #SMWLagos — SocialMediaWeekLagos (@SMWLagos) February 22, 2016

Use memes. They work- .@SavageGazelle Cc .@blackenterprise .@SMWLagos #SMWLagos

— ExtraFemi (@ExtraFemiSocial) February 22, 2016

   

Have real conversations. Pay attention to what people are talking about RIGHT NOW and create social media content about it! #BEGlobal — SocialMediaWeekLagos (@SMWLagos) February 22, 2016

Track the numbers. Measure everything! .@SavageGazelle Cc .@blackenterprise .@SMWLagos #SMWLagos

— ExtraFemi (@ExtraFemiSocial) February 22, 2016

 

I use all.. https://t.co/z3z1nz9GUN

— olorisupergal (@OloriSupergal) February 22, 2016

 

 

Establish your goals ask yourself WHAT and WHY?#beglobal @savagegazelle #SMWLagos #SWMStartups

— Love Matters Africa (@lovemafrica) February 22, 2016

 

Lastly you’ll break whose goals in specific tactics to execute ! #beglobal @savagegazelle #SMWLagos #SWMStartups

— Love Matters Africa (@lovemafrica) February 22, 2016