Just few weeks after a successful album launch, new mom and popular R&B/Afro Pop singer, Tiwa Savage will lead the campaign for Procter & Gamble (P&G) Nigeria flagship brand, Pampers Baby-Dry diaper.This was disclosed by P&G Nigeria at the unveiling of a new television commercial (TVC) tagged ‘#MomsknowBest’ held at Sheraton Hotels, Ikeja, Lagos.

Speaking at the event, Tiwa Savage expressed excitement on the campaign. She said she seems not to understand why many moms are discouraged from using the Nigeria Pampers saying as a mother, her experience of it so far has been great.

Tiwa said: “When I was in the UK, I used Pampers for my baby and when we came back, I decided to try the Nigerian Pampers out of many other diapers available in the market. My experience was just as great as with the one I used in the UK. It keeps my baby dry throughout the night. He wakes up full of strength and so I have come to trust it.”

Ehis Ekenabor, Brand Marketing Director, of the company, said that the Pampers ‘#MomsKnowBest’ Campaign is about encouraging moms to discuss what is best for their babies and share useful tips with each other, because the everyday decisions moms make about their babies, plays a role in their overall healthy development. The campaign also aims to share with Nigerian moms the improvements on Pampers Baby-Dry that have made it the driest diaper in the Nigerian market as at today.

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