Temu, the rapidly growing e-commerce platform owned by China’s PDD Holdings, has secured the top spot as the most downloaded free app on Apple’s U.S. iOS store for the second consecutive year.

This milestone highlights the increasing success of Chinese-developed apps in the world’s largest and most competitive consumer market.

The app’s continued popularity reflects its aggressive pricing strategy and wide range of products, from fashion to electronics, that appeal to budget-conscious American shoppers.

Temu’s marketing efforts, including prominent ad campaigns during major U.S. events like the Super Bowl, have also helped boost its visibility and user base.

ByteDance’s TikTok, another Chinese-owned app, claimed the third spot on the list, despite ongoing scrutiny and concerns surrounding its operations in the U.S. TikTok continues to face regulatory pressure over data privacy and national security fears, with potential bans or divestiture mandates being discussed.

Temu’s key competitor, fast-fashion giant Shein, secured the 12th position, further underscoring the influence of Chinese e-commerce platforms in the American market.

Both apps have reshaped consumer behavior, offering low prices and quick delivery times that challenge traditional U.S. retailers.

The dominance of these apps comes amid Apple’s strong foothold in the U.S. market.

According to data from StatCounter, Apple’s iOS accounts for over 56% of the U.S. mobile operating system market, providing a massive platform for apps like Temu to thrive.

As Chinese tech companies continue to gain traction, their presence in the American digital ecosystem highlights both their competitive strategies and the complex geopolitical dynamics at play.