Ifeoma Areh is creative director of Wildflower PR & Company and Tosin Ajibade is founder of Olorisupergal.com.
Together with the host, Chude Jideonwo, they talk about banking institutions producing content, Lekki Wives, PopCentral TV, BattaBox and everything that is important in the Nigerian film and media industry.
“We know other brands that actually pushing out Nollywood movies… they’re financial institutions and everybody has a mindset that they have the budget. So if you have the budget that means you also have the budget to get creative minds that will give you content that will last for a longer time [and spread wide],” Tosin Ajibade says about banking institutions pushing out pop-culture contents. “Advertisement should not be another thing they’ll have to struggle with. Looking at it from outside you’ll have to wonder what the problem is.”
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