Solomon Buchi, a well-known Nigerian author and life coach, has joined the online debate about a video that went viral showing comedian Mr. Macaroni showing off his expensive perfume collection.
“This is not cute. We’re promoting a culture of unrealistic materialism. Nobody needs 40 perfumes, 40 sneakers, or 40 shoes — nobody,” Buchi wrote.
He voiced concern about how these presentations create unhealthy standards, particularly for younger people who might start comparing their life with exaggerated images on social media, without specifically criticising Mr. Macaroni.
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Solomon Buchi underlined the need of putting needs before wants and added that not purchasing luxury goods does not necessarily indicate financial hardship but rather demonstrates discernment and self-control.
“You’re not broke — you just don’t need what you want to buy. Consumerism is becoming the god of our time, and it’s killing us slowly. You don’t need it. You’re doing well,” he concluded.
His remarks have sparked discussion on the internet, with many Nigerians considering the distinction between waste and riches as well as the stresses of contemporary consumer society.
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See video below:
See some reactions below:
@thenaomiomonua:
“If you’re not intelligent enough you might hate this conversation and miss the point! Check your heart”
@paper.mechanic:
“What is someone using a cupboard full of perfumes for ? This generation glorifies so much nonsense 😂”
@marymotun1:
“Also nobody needs 40 sets of pots unless you’re a chef, don’t let social media pressure you”
@na_me_be_lui_:
“They are not promoting anything… If you cant afford it let it slide… People struggle to make money, and you think you have an opinion on how they should spend their money? The same money they looked down on? Disrespected and insulted? I have a friend Who never wears the same perfume, he has money to buy 365 should he throw them away? Why because some other person doesnt have 1? Lame talk bruv no disrespect but show is your wardrobe lets see the one shirt you have and 1 pair of shoe if its above then you just one ring light talk to yourself”
@medicanthos:
“Nobody needs to leave Nigeria to live a good life as people are making it in Nigeria. As we would not mind our business.”
@didiorazz:
“I’m a perfume lover and I have a lot of it, I don’t post or show them off as I have no need to do this, however I feel if one can afford it and wants it they can have it. My opinion ooo”
@tanpepper29:
“I respectfully disagree with your comment about people owning multiple perfumes and shoes being a sign of consumerism, lack of contentment, or an attempt to fill a void. We are all allowed to love what we love and for some of us, that might be fragrances, fashion, or sneakers.
“For others, it could be guitars or gadgets. I remember you once subtly mentioned that your guitar costs over £1,000 and that’s okay, because you’re passionate about music. But why didn’t you get a £200 guitar if the message is about avoiding excess?
“I also recall you saying you own a whole lot of Apple products as it helped with your long distance relationship with your wife. Again, no issue with that but the same grace should be extended to others who find joy in collecting different things. Just like you chose to invest in what matters to you, so do we. I have over 70 pairs of shoes, and I’m not ashamed of it because I’m a shoe lover. And as long as no one is living above their means or buying to impress others, it’s not anyone’s place to decide what’s too much. Let’s stop projecting personal preferences as moral standards. It is really not the quantity of what someone owns, but the intent, balance, and responsibility behind it. Contentment looks different for everyone.”
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