Actor, writer, and creative entrepreneur Jemima Adelekan has officially unveiled her new travel project, designed to capture Nigeria’s diverse culture, landscapes, and traditions in a fresh way. The project, which she describes as both personal and professional, focuses on uncovering hidden gems that are often overlooked in mainstream tourism narratives.

The first stage of the journey takes her through the western states of Nigeria, where she has already visited locations including Owo and Oyo. Each stop is documented through a combination of photography, storytelling, and her reflections on local encounters. Adelekan’s approach is not only about scenic landscapes but also about the people, their histories, and the connections that make each place distinctive.

Speaking about the vision, Adelekan explained that her mission is to “capture the beauty, complexity, and truth of places” by paying close attention to local details. She highlights food, traditions, crafts, and conversations that define the character of each community. In Owo, she focused on the human connections she experienced, while in Oyo State she visited Sugidi Lake, engaging with local beliefs surrounding the site.

Her project has already drawn attention for its layered storytelling style. By blending her skills as a media strategist, actor, and writer, she presents each location through a multidimensional lens. According to Adelekan, this initiative is as much about self-expression as it is about national storytelling.

Industry watchers note that Adelekan’s project comes at a time when there is increasing demand for domestic tourism in Nigeria. With rising costs of international travel, many Nigerians are beginning to explore attractions closer to home. Her work highlights destinations that may not be popular on traditional maps but hold deep cultural value.

The project also aims to bridge the gap between Nigerians and their understanding of local heritage. Adelekan’s creative eye captures both the well-known and the lesser-seen aspects of each community, giving audiences a layered view of the country’s diversity.

With the western states as her starting point, Adelekan has hinted that upcoming journeys will cover other regions of Nigeria. Followers across her platforms are watching closely to see where her storytelling lens will focus next.