Nollywood’s ongoing conversation about how actors should promote their movies has taken another turn after Iyabo Ojo shared a cryptic Instagram post that many fans believe is connected to the recent dance versus professionalism debate in the industry. The actress posted a bold message that read, “Who made the rules? Nobody you gotta answer to. 2026 ain’t for talkers, it’s for doers,” alongside another image carrying the inscription, “Jealousy is the last class to attend before becoming a witch.”

The timing of the posts immediately caught attention online because they arrived shortly after heated discussions sparked by differing opinions on promotional strategies among filmmakers and actors. While Iyabo Ojo did not mention any names directly, fans quickly linked her words to the wider Nollywood conversation about dancing to promote movies and whether it helps or hurts an actor’s brand.

In recent weeks, conversations around movie marketing have dominated social media timelines, especially after some filmmakers criticized dance trends used to push cinema releases. Supporters of traditional promotion argue that actors should focus more on craft and storytelling, leaving marketing strategies to professionals. Others believe the digital era requires creators to meet audiences where they are, including TikTok and Instagram trends.

Iyabo Ojo’s post seemed to encourage individuality, with many followers interpreting her words as a reminder that every filmmaker is free to promote projects differently. Some fans praised her for advocating authenticity, while others felt the message indirectly addressed ongoing tensions within Nollywood’s evolving promotional landscape.

The debate reflects a broader shift in how Nigerian films are marketed today. Social media virality has become a major driver of ticket sales, and dance challenges have proven effective for several box office hits. As the industry grows more competitive, actors are experimenting with bold strategies to keep their projects visible.

Funke Akindele Drops Another Dance Video for “Behind The Scenes”

Adding fresh fuel to the discussion, Funke Akindele recently shared another energetic dance video promoting her upcoming film “Behind The Scenes.” Known for her strong online engagement and viral marketing style, the filmmaker has consistently used dance content to build excitement around her releases.

The new clip quickly gained traction across social platforms, drawing both applause and criticism. Supporters applauded her consistency and ability to connect with fans, noting that her promotional approach has helped drive massive cinema numbers in the past. Critics, however, argued that Nollywood risks focusing too much on trends rather than storytelling.

Despite mixed reactions, Funke Akindele’s strategy continues to spark engagement, proving how powerful digital promotion has become in the Nigerian entertainment industry. Her latest post also reignited comparisons between different marketing styles, highlighting the divide between traditionalists and creators embracing modern audience behavior.

As conversations continue online, Iyabo Ojo’s message and Funke Akindele’s dance video have become part of a larger narrative about how Nollywood evolves with changing audience expectations. The industry’s promotional landscape appears to be shifting, with actors and producers constantly redefining what it means to successfully market a film in the social media era.