Imisi Ayanwale, popularly known as Imisi, has officially collected her grand prize after winning Big Brother Naija Season 10. The prize package, valued at ₦150 million, includes ₦80 million in cash, a brand-new Innoson SUV, and additional sponsored perks. 

The prize presentation took place in Ilupeju, Lagos on Tuesday, October 7, 2025. Representatives from Innoson Motors formally handed over the keys to Imisi, marking the end of her journey in the reality show’s landmark “10/10” edition. 

Imisi’s Path to Victory

Imisi clinched the BBNaija S10 title on Sunday, October 5, after spending 72 days in the Big Brother house. She won with 42.8% of the total votes, beating other finalists including Dede, Koyin, Sultana, and several others. 

Born in Oyo State, the 23-year-old fashion enthusiast and actor stood out among 29 contestants for her authenticity, emotional intelligence, and relatable personality. Many fans and commentators praised her for staying true to herself throughout the competition. 

What the Prize Package Includes

Apart from the cash and the Innoson SUV, Imisi’s winnings also feature extra rewards from the show’s sponsors. These include endorsement deals, luxury and tech items, and other supportive perks meant to boost her career post-show. 

At the presentation event, she was beaming as she posed beside her newly wrapped SUV and accepted the symbolic cheque. The moment trended sharply on social media under tags like #ImisiTheQueen and #BBNaija10Winner. 

Her win also adds her name to the list of female champions of BBNaija, following in the footsteps of Mercy Eke, Phyna, and Ilebaye.