At the Digital Creator Summit held at Landmark in Lagos, Chude Jideonwo delivered one of the most talked-about sessions of the event. Speaking to a hall filled with young people and leaders in the creator ecosystem, he reminded everyone of what is possible with just one camera and the power of personality. He stressed that the creator economy is not only about producing content but about unlocking opportunities for impact and transformation

Read more: Chude Jideonwo Unveils FourthMainland Creators Fund at Digital Creator Summit

“Overtaking Is Allowed” Chude’s keynote and major announcement

Chude took to the stage to deliver the keynote address titled “Overtaking Is Allowed.” In his manifesto, he declared that the creator economy in Nigeria and across Africa is the most important socio-economic revolution the continent has seen in a generation. His words carried a challenge: creators are not just entertainers; they are pioneers shaping culture and economies.

Then came the biggest news of the summit. Chude announced the launch of the FourthMainland Creators Fund, scheduled for January 2026. Through this initiative, he will invest £500,000 — nearly N1 billion — of his own personal funds into Nigerian and African creators starting next year. The Fund will be managed by Joy, Inc., under the leadership of its new chief executive officer, Jennifer Mairo.

This announcement marked a significant milestone for the creator community in Africa. By committing his own resources, Chude signaled his belief that creators are central to the continent’s future. He emphasized that anyone with creativity, discipline, and a voice can step into this revolution.

The atmosphere at the summit reflected excitement and possibility. Many young creators were inspired not only by Chude’s words but also by the scale of his commitment. The idea that one individual can channel nearly a billion naira into supporting others showed the seriousness of his vision for the industry.