Opening up like never before, prolific GRAMMY® Award-winning R&B singer, songwriter and producer Eric Bellinger serves up a spellbinding and buoyant new single and music video entitled “Feelings Never Die” out now via All Wins Ent/FTS Global Management.

This time around, he stretches the boundaries of his fiery signature style once again. About “Feelings Never Die,” Eric commented, “I wanted to tap in below the surface level on this one. A lot of my music is based around Love because I’m so deep in it, but I wanted to make a song about being heartbroken and still not giving up. To show people what it looks, sounds and feels like to fight for love.”

The new track sets the stage for Eric’s upcoming album ‘It’ll All Make Sense Later’ that will feature collaborations with a cross section of Africa’s biggest stars including GRAMMY® Award-winner Burna Boy, Reekado Banks, Oxlade and Taves. The highly anticipated new album is scheduled for release on November 22, 2024.

He teases that the new album will be a little different from his former projects, “I’ve always stayed pretty true to R&B in the past whether it be slow or uptempo/club or bedroom vibes lol. But with this project I felt the need to dance. To celebrate. To be triumphant. Each project I’ve always challenged myself to see what I could do next and the first place my heart chose to go was Afro!”

“Feelings Never Die” showcases Eric’s expanding musical vision following the success of “Special”—a track celebrating the rarity and importance of finding that ‘special lady’ through a smooth blend of R&B, Dancehall and Afrobeats. This triple-threat production features Jamaican superstar Konshens, adding depth to Eric’s evolving sound. The latest releases illuminate the scope of Eric’s vision and his new album series, inspired by an eye-opening trip to South Africa earlier this year, and his subsequent immersion in the Afrobeats and Amapiano stylings.

ALBUM TRACKLISTING:

Pure
Special [feat. Konshens]
Feelings Never Die
Shooting Star [feat. Oxlade]
Precision [feat. Reekado Banks]
Backtrack [feat. Taves]
Don’t Shut Off The Lights
For The Evening [feat. Burna Boy]
Ms Africa
Desire
Follow Her Lead
No Coincidence [feat. Geko]
Top Dolla [feat. Vscript]
Don’t Leave
Unfinished Business

With over 300 songs and 40 albums to his name, Eric’s career continues to soar. Eric has collaborated with major artists like Usher, Justin Bieber and Ne-Yo, both as a songwriter and co-singer. He has penned global hits for artists such as Chris Brown (“Indigo,” “New Flame,” and “Champion”), Teyana Taylor (“69” and “How You Want It” feat. King Combs), Ne-Yo (“Link Up” and “Hotbox”) and Usher (“Lemme See” feat. Rick Ross).
Eric’s journey had been a remarkable evolution from the streets of Compton to becoming an international sensation. Marked by his Grammy-winning artistry and prolific songwriting skills. Hailing from a musical lineage as the grandson of Bobby Day, a hit songwriter for the Jackson 5, Eric followed in his footsteps writing for an array of A-List artists and creating his own incredible catalog of music.

His upcoming album took shape during a transformative journey to South Africa, where he was inspired to push his creativity even further. His heart and mind remain deeply connected to the land that moved him, and he plans to return to the continent in 2025.