From Lagos to the world, African beauty is having a global moment — and Beauty in the Motherland is leading the charge. From September 30th to October 2nd, Africa’s most exciting beauty exhibition and conference returns for its third and most anticipated edition yet. More than just a showcase, this is a movement — where culture meets commerce, and bold conversations shape the future of African beauty.

Renowned as a pioneering platform celebrating African-owned beauty and wellness brands, Beauty in the Motherland continues to build a thriving ecosystem that fuses community, commerce, and culture. This year’s edition promises a reimagined experience designed to ignite powerful conversations, reveal groundbreaking industry insights, and spotlight the innovation shaping the future of African beauty.

Since its inception, Beauty in the Motherland has showcased over 180 brands, offering visibility to emerging and established businesses alike, while also attracting global brands eager to explore opportunities within the African beauty landscape. With over 10,000+ attendees across its first two editions — including entrepreneurs, beauty enthusiasts, investors, and professionals — the event has earned its place as the continent’s most dynamic beauty gathering. The 2025 edition promises new dimensions of engagement, fresh programming, and a deeper dive into the ideas and innovations shaping the future of African beauty

What’s New & Notable in 2025:
A World-Class Exhibition Hall Discover the best in skincare, makeup, haircare, fragrance, and wellness from African disruptors and international brands eyeing the continent.

Insightful Conference Sessions
Join insightful conversations where industry leaders, visionary founders, and beauty experts as they explore trends, innovation, and the evolution of beauty in Africa. This year’s edition will also feature finance, sales, marketing and business experts sharing tips on the different aspects that impact the business of beauty.

All-New Networking Mixer
A fresh addition to the program! This relaxed, immersive, experience-driven mixer brings together founders, influencers, investors, and beauty lovers for authentic connections.

Curated Masterclasses & Labs
Get hands-on with engaging masterclasses — from scent labs to skincare science booths — that offer insider knowledge and practical insights into what’s next in beauty.

Why This Matters
African consumers are redefining global beauty standards — and Nigeria is at the center of that shift. Beauty in the Motherland isn’t just keeping pace; it’s setting the agenda. Whether you’re a brand founder, content creator, investor, or beauty enthusiast, this is where you come to be inspired, make bold moves, and shape what’s next.

Don’t miss the event redefining Africa’s beauty narrative.

About Beauty In The Motherland:
Beauty in the Motherland is Africa’s premier beauty exhibition and conference, showcasing the diversity, creativity, and potential of the African beauty industry. Organized by a team with over 10 decades of cumulative experience in the African beauty market, the event brings together brands, professionals, and decision-makers to explore opportunities, build connections, and celebrate the beauty of the continent.