Jemima Osunde, a well-known Nollywood actress, has expressed worry about the growing pressure on performers to become social media influencers in order to get acting jobs.
Osunde talked about how an actor’s internet presence is now very important in the Nigerian film industry in an open Instagram video.
According to her, casting selections now heavily consider social media indicators like follower count, engagement, and content production.
Her remarks sparked debates about the reasonableness of these expectations among fans and business experts.
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Jemima Osunde bemoaned the fact that, regardless of their acting prowess or part fit, gifted performers run the risk of being passed over if they don’t have a strong online presence.
She went on to say that this trend compels actors to juggle two difficult occupations at once: content development and performance.
Some actors might not have the time or expertise necessary to maintain an active online presence.
Additionally, Osunde critiqued the way this change blurs the boundaries between the duties typically performed by a movie’s marketing staff and the craft of an actor.
She highlighted that actors had to be selected based on their skill rather than their capacity to get attention on social media.
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See some comments below:
@loveth_ogbeneโI am an actor! My film โA Danfo Christmasโ is on Prime. I played lead roleโฆ I am dramatic of course but you see content !!! Ohhhh my godddd ๐ญ I just canโt seem to do it wellโฆ Iโve tried and tried. Welcome to Nigeria where Actors must be Content Creators too ๐ฉโ
@brofolu:โNo vex dear, even entrepreneurs dey dance for tiktok๐๐โ
@thesandypreneur:โMy own is that are they paid separately to market/promote these movies?โ
@fheyioflagos:โInfact they are forcing everybody. So who is going to be a banker, lawyer and doctor in 2050? Cos the rate itโs going ehnโ
@olayimartha:โNa so one guy say nobody dey patronize am until him start to dance for tiktok!๐โ
@olyywealth:โEven if you go for some audition they will ask for your ig page , e get reasonโ
@sprintexng:โthat is what the algorithm understands now, not only you actors even normal business brands. go and check if you donโt dance or do crazy thing online you wonโt see engagement. to me it look like they are using this algorithm to control usโ
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