Actor and content creator Charles Born has urged Nigerian creatives to embrace authenticity and greater collaboration, warning that individualistic tendencies could limit the creative industry’s collective growth and global competitiveness.
Speaking during a panel session at NECLive 2026, Born said authenticity remained commercially valuable, arguing that audiences were more responsive to creators who maintained their genuine identities.
“Authenticity sells ridiculously,” he said.
The actor described the Nigerian spirit as one of the country’s greatest strengths but noted that the tendency to pursue individual success could also undermine efforts to build a stronger creative industry.
“The Nigerian spirit is beautiful, but it’s also working against us. We work individually beautifully, but we can do more together,” he said.
Born’s remarks highlight the need for Nigerian creatives to look beyond individual achievements and recognise the benefits of working together to advance the industry.
He suggested that stronger collaboration could enable creatives to maximise their collective potential, create more opportunities and improve the industry’s ability to compete internationally.
His comments also point to the importance of preserving individual creative identities while building partnerships that can support long-term growth.
Nigeria’s entertainment industry has continued to attract international attention through its music, film and digital content sectors. However, Born’s position suggests that sustaining that momentum will require more than individual talent and visibility.
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