Kim Kardashian’s SKIMS is offering refunds after its $148 Advent Calendar triggered complaints about the value of its holiday accessories. The 12-day collection sparked criticism when buyers began sharing unboxing videos across TikTok and other social media platforms.
Many customers questioned whether the assortment justified its premium price, especially after seeing the relatively small accessories inside. The calendar features hair ties, scrunchies, bobby pins, hair clips, keychains, a compact mirror and other SKIMS-branded novelty items.
Some buyers also highlighted a bra-strap accessory designed for use as a headband, questioning its usefulness and presentation. One viral TikTok unboxing attracted approximately 65 million views within three days, bringing the complaints to a much wider audience.
Viewers echoed the creator’s disappointment, with several describing the collection as overpriced and comparing its contents to inexpensive everyday items. Others questioned why a fashion label known for shapewear and clothing focused its holiday countdown almost entirely on accessories.
However, some social media users defended the brand, arguing that SKIMS advertised an accessories calendar rather than a clothing collection. The product description promoted twelve days of surprises, including hair accessories and keychains, giving shoppers some indication of its contents.
Nevertheless, the criticism intensified as customers compared the $148 price with the perceived value of the individual products. SKIMS responded by acknowledging that the calendar failed to meet some customers’ expectations and apologising for their disappointment.
A company spokesperson said SKIMS had personally contacted every customer who purchased the calendar to discuss possible resolutions. Buyers can choose a full refund or store credit to spend on other products from the Kardashian-founded fashion label.
Customers seeking refunds must return the calendar, while the store-credit option allows buyers to keep their purchase. The spokesperson added that customer feedback would influence the company’s approach to future releases and help improve customer satisfaction.
The controversy has placed fresh attention on the expectations customers attach to premium branding, especially during seasonal shopping periods. Despite the backlash, the SKIMS Advent Calendar has sold out, and the brand’s website directs interested shoppers to a waitlist.
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