Singer Ladé has said she would rather make honest music than chase viral trends.

The ‘Adulthood Na Scam’ crooner said she wants to create songs that listeners can relate to and enjoy for years.

She spoke in an interview with Saturday Beats about the pressure to make viral songs.

Ladé on viral music trends

“For me, the pressure definitely exists because we’re in a time where everything moves so fast, and it’s easy to feel like every song has to go viral. But I have learnt that virality is a moment, while a career is built over time.”

Ladé said she prefers authenticity to constantly following trends.

“I’d rather focus on making honest music that people can keep coming back to than chase trends all the time. Virality can bring people to one’s music, but it’s the structure one builds around one’s career, the consistency, authenticity and the community one nurtures that gives them a reason to stay,” she said.

The singer also advised young artistes to look beyond viral success.

She urged them to keep improving their skills and build careers that can last.

“My advice to young artistes like me is to appreciate the viral moments if they come, but don’t let them become your only goal. Keep sharpening your craft, stay true to yourself and build a career that is designed to last,” she added.

Ladé reflects on adulthood

Ladé also spoke about how her view of adulthood has changed.

She said she once thought adulthood was mainly about paying bills.

“When I wrote ‘Adulthood Anthem’, I thought adulthood was just about paying bills. I didn’t know it was a subscription service that renews every month. Every time you think you’ve figured it out, life sends you an update and says, ‘You have unlocked a new level’,” she said.

According to the singer, adulthood has taught her about growth and resilience.

“You are never really done learning. Every stage comes with new responsibilities, new lessons and new versions of yourself. The challenges don’t necessarily get smaller; you just get stronger and wiser in how you handle them,” she said.

Ladé said she has also learnt to appreciate small victories.

“So yes, I still think adulthood is a scam, but I have also learnt to celebrate the little wins, give myself grace and enjoy the journey,” she said.

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