Afrobeats star Davido has stepped into the world of wearable tech, appearing in a fresh campaign by Ray-Ban in partnership with Meta. The campaign highlights the growing intersection of music, fashion, and innovation, with the singer bringing his signature style and global appeal to the smart-glasses line.
In the campaign visuals, Davido effortlessly blends everyday fashion with the smart glasses’ functionality, allowing users to capture moments, listen to music, and stay connected on the go. His involvement reflects how artists are increasingly shaping the narrative around tech products, especially those designed to fit seamlessly into daily life.
The collaboration also signals a wider move by Meta to tap into global music culture, particularly the influence of Afrobeats, which continues to expand its reach across continents. By featuring a figure like Davido, the brand connects with a younger, style-conscious audience that values both creativity and convenience.
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