Sony has officially launched its ULT Power Sound series in Lagos, in a move aimed at supporting Nigerians’ entertainment lifestyle. The sound series was revealed at a stylish event, where Sony Middle East and Africa’s Managing Director, Jobin Joejoe, and other influencers and media figures gathered to celebrate the launch. 

The new collection builds on Sony’s 2024 introduction of the ULT Power Sound lineup, and adds four standout pieces: the ULT Tower 9, ULT Field 5, ULT Field 3, and ULTMIC1. The products are meant to deliver festival-level bass, durability, and smart connectivity in portable formats that match Nigeria’s fast-moving lifestyle. 

Features include Bluetooth Fast Pair, USB charging ports, waterproof and dustproof build (especially for ULT Field 3), and shoulder straps to make items easy to carry outdoors. The ULT Tower 9 has karaoke inputs, guitar inputs, and a TV Sound Booster option. There are also 360° Party Lights for several models, allowing users to link up many compatible speakers for a unified music and light experience. 

Sony says the goal is to deepen connection with Nigerian users through sound that adapts to both home environments and outdoor gatherings. Joejoe said that with Independence Day as a backdrop, it was fitting for the brand to introduce innovations that celebrate enjoyment, culture, and community. 

Reactions, Role of Influencers, and What It Means for Music Fans

Influencers, tech bloggers, media houses, and lifestyle content creators were in attendance to test the ULT series. Names like Sheggz, Jayonair, Munachi Abi, and Dwin were part of the launch, and many shared live videos, listening sessions, and giveaways. 

Fans have reacted positively on social media, praising the sound quality, portability, and style of the new ULT Power Sound products. Some say these speakers will make outdoor parties, house hangouts, and movie nights more immersive than before. Others are comparing them to existing options to see whether the price matches the performance.

This initiative stands as another example of how global tech brands are adapting products to Nigeria’s entertainment market. With increasing demand for portable audio, robust sound, and stylish design, the ULT Power Sound series is likely to become a strong contender among music lovers, party planners, and everyday users in the country.