The Alliance Française de Lagos/Mike Adenuga Centre in Ikoyi, Lagos, was the epicenter of influence and excellence on Friday, July 18th, as GLG Communications hosted a resoundingly successful World PR Day Soirée & PR Power List Awards. The landmark event brought together Nigeria’s most distinguished public relations and communications professionals, business and government leaders, as well as global voices in a powerful celebration of the PR industry.

The evening commenced with a compelling keynote address delivered live from the UK by Sarah Waddington CBE, CEO of the PRCA – the world’s largest and most influential professional PR body. Following this, Dr. Ike Neliaku, National President of the Nigerian Institute of Public Relations (NIPR), delivered a stirring address, issuing a profound call to action to the PR industry and Nigeria at large.

The highlight of the night was the grand unveiling of the Ultimate PR Power List Winners. For the first time, independent jurors meticulously voted from a shortlist of the 2025 PR Power List honorees, recognizing one individual in each category whose impact truly stood out.

“You will all agree with me that never has our work been more important in this world characterised by geopolitical tensions, economic turbulence and growing trends of authoritarianism, political extremism and conflict,” stated Sarah Waddington CBE during her keynote. “The role of all of us as a PR community has to be to engage with parties and broker understanding and agreement between discording parties. At the PRCA, our vision is to lead the global evolution of public relations and public affairs through innovation, excellence, and the highest ethical standards,” she added. 

Dr. Ike Neliaku remarked, “I am very happy to say the World PR Day was initiated by a Nigerian, and now it has become a global brand. Today, we are celebrating 50 people who make the Power List of public relations practice within Nigeria and, to some extent, in the diaspora. I believe it’s a very strong signal that Nigeria is advancing in the practice of public relations.” 

“What GLG Communications has done is to draw attention to the importance of relationships, the importance of nexus, the importance of networking, and the importance of understanding that you are as strong as the other person is,” he added.

The distinguished Ultimate PR Power List Winners for 2025 are:

• Rising Voices Ultimate Honoree: Bemigho Awala, PR & Media Relations Manager, Moniepoint.
• Changemakers Ultimate Honoree: Dr. Ike Neliaku, President/Chairman of Council, Nigerian Institute of Public Relations (NIPR).
• Fourth Estate Ultimate Honoree: News Central.
• Community Impact Ultimate Honoree: Tolulope Olorundero, CEO, Principal Consultant, Mosron Communications & Founder, Nigerian Women in PR.

“The success of this year’s event reinforces the unwavering spirit and excellence of our PR community,” said Omawumi Ogbe, Managing Partner at GLG Communications and Creator of the PR Power List. “Public relations is often a thankless job, with the brilliant minds doing the magic for brands and corporations usually operating behind the scenes. Yet, we know that PR is absolutely crucial for success. So we created this list and these events precisely to celebrate the dedicated professionals who make individual and corporate brands truly shine.”

“We owe the resounding success of this year’s event to our hardworking team and the invaluable sponsors and strategic partners,” added Ogbe. “Our deepest gratitude goes to The Guardian Nigeria for their consistent partnership, exclusively publishing the list since its inception. We also thank our executive sponsors, Edelman and Dentsu Agyle, and our strategic partners, including the PRCA, ICCO, Alliance Française Lagos, and many more, whose unwavering support makes this celebration possible.”

The evening’s program captivated attendees with an immersive keynote showcase, featuring actor and producer Ruth Kadiri, hailed as YouTube’s #1 Nollywood filmmaker, in conversation with Adetutu Laditan, Creative Director at Woof Studios. Guests also enjoyed two engaging fireside chats and the official launch of the 2025 PR Power List issue published by GLAZIA Magazine, proudly unveiling its cover star: Ezinne Akudo, founder of NKASSI Living, podcaster, and the 39th Miss Nigeria.

The evening wrapped up with unparalleled networking, curated dining, and celebratory music.

Since launching the PR Power List in 2022, GLG Communications has led the charge in spotlighting excellence in the global public relations industry. As a driving force behind World PR Day celebrations in Nigeria, GLG remains committed to elevating the profession and empowering its brightest minds.