Following the critical acclaim of his immediate past LFDW 2015 Zebra collection, Papa Omisore upped his creative ante by delivering entirely new designs, while maintaining his brand’s fluid and laidback appeal, and what resulted is the vibrant and colorful ‘Essentials’ collection.

Everything from the intricate mix of art and functionality to P.O.C deliberately opting for a campaign shoot, instead of a look book, featuring the original P.O.C man, Omisore, instead of professional models, is to show the everyday Nigerian man how he too can wear P.O.C on a daily basis.

Also it was important to Omisore to portray his connection and relationship with the pieces, from conception to final execution, in the campaign.

P.O.C’s ‘Essentials’ collection is not just stylish and eye catching; it is also diverse, casual and necessary for the Nigerian man’s wardrobe.

Photography @lakinogunbanwo

Creative Direction @ifeanyinwune

@papaomisore @p.o.c_lagos