Covent Garden company, Icecreamists, has started serving ‘Baby Gaga’ to customers using milk donated from 15 women who responded to an online advertisement.
Pasteurised and churned together with Madagascan vanilla pods and lemon zest, the unorthodox dessert is served by a costumed Baby Gaga waitress and comes in a martini glass at £14 a dish.
Now the company is looking for more women to provide breast milk – and are giving £15 for every ten ounces that are extracted using breast pumps on site.
New mother Victoria Hiley, 35, provided the first 30 ounces of milk, and said the concept was a great “recession beater”.
“What’s the harm in using my assets for a bit of extra cash?” Mrs Hiley said.
“I teach women how to get started on breastfeeding their babies. There’s very little support for women and every little helps.”
Mrs Hiley said the ice-cream “melts in your mouth”, and added that if adults realised how tasty breast milk was it would encourage more mothers to breastfeed.
Matt O’Connor, 44, who runs Icecreamists, said he thought there had been a very positive response to the dish so far.
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