This is probably a good time to celebrate some of the good stuff out there. For all the negativity we see and hear
out there, there are still many Nigerians out there who are standing up to be counted for what’s right. People
who are challenging the status quo, shattering barriers and setting examples on different scales: large and small.
The project featuring on this page is one of them.
Loyal Wear founder/designer, Adesina Adeyemi a.k.a Shyne was born in the early 80s into the families of a
Nigerian father and Beninese mother. He has a Bachelors (Hons) degree in Sociology from the University of
Ilorin. In 2004, he moved to Poland to further his education and obtained a Masters degree in Economy and
Society, while in Poland he pursued a runway fashion modeling career and had the opportunity to work with
notable brands such as; H & M, Diverse and Cropptown.
Having noticed the use of toxic materials, unethical manufacturing processes in producing most apparels worldwide and the lack of support for environmental sustainability from apparel manufacturers in the fashion industry, he picked up interest in Eco friendly clothing.
Coincidentally, when he met his wife, Lovelie, she was working on creating her own line of skirts and blazers
for ladies, hence they partnered and Loyal Wear was born in 2010, same year he earned an MBA in Financial
Services from the Metropolitan College of New York. At the moment, the store is online but plans are ongoing to
acquire locations in certain cities within the United States, Warsaw and major African cities in the near future.
The fashion project is currently being featured on kickstarter, U.S. number one crowd funding platform, where
you can both buy their products at very low prices and at the same time contribute towards the launch of their
next edition/release of apparel. In April 2013, they plan to officially begin sales of products via their website and
will ship worldwide.
The Loyal Wear brand is Eco-friendly and every one of their products are manufactured using high standards
to ensure environmental sustainability. They have partnered with vendors that have passed inspections under
strict guidelines and can ensure that every product that is manufactured out of their plants is harmless to their
loyalists who wear them and to our cherished environment. Recently, the demand for toxic-free fashion apparels
has never been as high among activists and consumers that are uniting behind the idea that the clothes they
buy should carry a story they can be proud of not the residues of hazardous chemicals that are harmful to our
ecosystem and human body; this is why we keep our story simple yet real. The brand is a mix of technology
meeting culture in our everyday original life.
Says Loyal Wear Founder, Shyne: “Our daily commitment is to provide you with the best valued apparel for men
and women, our initial production includes but are not limited to; shirts, blazers, sweatshirts, polo tops, skirts and
coats. We encourage you to stay true to your originality. We understand that people change, styles change, but
our commitment to ensuring your satisfaction never changes”.