You All Should Read This – Digital Startups, Developing Market Establishing New African Music Industry by Billboard Biz


Read Billboard’s  special report on Africa and Nigeria’s  global domination in Music. Nigerian Music Artistes like Bez, Wizkid, D’banj, 2 Face Idibia, Naeto C, P Square were mentioned in the article. 

“Africa is the last big secret in the music world, and it’s just about to blow up,” says Obi Asika, CEO of Nigeria-based media and entertainment company Storm 360.

iROKING was also mentioned in the article – One online standout is iROKING.com, founded in 2011 as a video music management business. It counts 120,000 registered users primarily in Nigeria.

The site’s NollywoodLove channel is the No. 1 movie channel globally on YouTube, averaging more than 25 million views per month. The company is currently rolling out a dedicated computer and mobile platform for music downloads and streams using the tag line “Nigerian music anytime anywhere” — representing 400 artists and containing more than 35,000 tracks in its catalog, according to CEO Michael Ugwu.
In the article,  acts are supported by BET International, MTV Base Africa, Channel O, Soundcity and Trace Africa were mentioned also because they supported these acts locally and Internationally.  “In 1999, radio was 70%-80% foreign music, principally American. Today, it’s very hard to hear international music in Lagos,” Storm 360’s Asika says. “Not because it’s not available or acceptable. It’s just that local artists have built up to a level that they’re preferred now.”  – I totally agree with this statement.

You can Read more of that HERE

At this point, I will say Read the full article HERE


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