The NBA ALL-STAR weekend is here again! Charlotte, North Carolina will be home to some of the world’s biggest athletes and celebrities during the 2019 NBA All-Star Weekend. Nigerian artist Ycee, Tanzanian artist Vanessa Mdee and South-African superstars, Cassper Nyovest
The trip is sponsored by Universal Music group brands (UMGB), a creative division of Universal Music Group Nigeria and NBA Africa
“UMGB is a creative agency with music & partnership expertise, creating innovative and tailor-made business solutions for brands. Since our inception we have gained a lot of experience in working with international and local brands across various industries, using Music & Entertainment to create innovative and differentiated customer propositions to achieve objectives set by the business,” says Bayo Fatoba, Manager for Universal Music Nigeria New Business and Live department.
See pictures from the NBA All-star weekend below!