UKONWA OJO IS A BOSS! FROM ADMIRING MAC COSMETICS MARKETING STRATEGIES TO BECOMING THEIR FIRST GLOBAL MARKETING SVP
Nigerian woman, Ukonwa Ojo has been appointed as the Senior Vice President Global Marketing of MAC’s Cosmetics.
She will also serve as the key global partner to MAC Cosmetics’ regional teams. With 22 years experience in marketing, Ojo will work across regions to deliver consumer engagement strategies, deliver product innovations and build brand awareness in key markets.
Reacting to this role, Ojo took to her social media page to share her excitement.
According to her, she has been admiring the brand as a young woman. Many years later, she became their first global marketing SVP.
Read her story below:
Y’all, this was the hardest secret to keep because I was so dang excited. Let me tell you why. When I was in business school (circa 2003), I wanted to switch from a 6 year career in Finance to Marketing/Brand Management.
A very common question many companies asked in brand management interviews was… Interviewers: Can you give me an example of a brand you think is marketed well?
Me: M.A.C Cosmetics
That was because among many reasons, M.A.C chose to serve me and many others when most beauty brands thought we weren’t worth investing in. So imagine how awesome it is 16 years later to be named the Global Chief Marketing Officer and Senior Vice President for @maccosmetics
The career journey to this place is not one I could have planned or orchestrated. So excuse me while I take a praise break.
Thank you so much God for orchestrating the most amazing career a girl could dream of. Thank you to my @covergirl and @cotyinc family for 3 incredible years. To my M.A.C and ELC family, thank you for welcoming me so warmly. ME LOVE YOU LONG TIME!!! ? ?
#wontHEdoit #allthingsarepossible #trusttheprocess #somebodypinchme #dreamjob ?: @macpro @chantel_m_mua ?: @ruvileider
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