Nola Black’s Hey Stranger ’22 peaks into post-pandemic minds

Nola Black has released a fashion film for its new collection ‘Hey Stranger’.

‘Hey Stranger’ is based on an assemblage of the emotions felt on an individual and collective level in the immediate pandemic and post-pandemic era. Divided into three phases – disruption, deconstruction, and rediscovery – this collection invites us to examine the effect of the thunderbolts. On the one hand, there is a complete disruption to life as we know, this position is sustained for a while, after which there is an unraveling of ideas, a call to the questioning of positions once solidified and finally, out of all that is experienced comes an epiphany, a moment of sweeping answers, telling you about yourself, a bloom. Hey Stranger is a hail to the newly informed you in lieu of this process of solitude.

Multiple fabrics in varying iridescent tones and hues dominate this collection to reflect movement and stillness in thought and form. The use of duotone reflective fabric is to evokes the idea of blurry memories, fleeting thoughts, and raw emotion. The color tones move from a dreary earthly tone, which portrays being stuck in a dreamlike state, with fuzzy memories of events yet to occur, to bright distinct colors indicating a sudden bloom. Illustrative design details – such as empty holes of different sizes to spiral-shaped elements, distinct proportions, intricate sculpting, and sometimes draping, were used to extrapolate silhouettes best suited to the concept.






Brand: Nola Black

Director: Arinola Olowoporoku (@thearinolao)

Producer: Ifedayo Olowoporoku (@ifedayo_)

Cinematographer: George Fredrick Wey, (@weythecreator)

Actor 1: Tsakute Ladi Jonah (@officialsaskay)

Actor 2: Adun Osilowo (@justadun)

Stylist: Cheche Uduma  (@captaincheche)

Makeup: Bisola Komolafe (@_komolafebisola)

Photographers: Fisayo Agunbiade (@skaterboifis); George Fredrick Wey, (@weythecreator)

DOP: Lekan Adeyemi

Story: Arinola Olowoporoku (@thearinolao)

Editor: George Fredrick Wey, (@weythecreator)

Screenplay: Arinola Olowoporoku (@thearinolao)

Sound: Didn’t Cha Know by Erykah Badu; 50//50 (Edit) by Vantage

BTS Video: Peace Ogor (@peaceogor)


About Nola Black
Established in 2016, Nola Black is a Nigeria originated, contemporary, slow fashion womenswear brand. The core of the brand is driven by deliberate expression and story-telling, promoting self-actualization through edgy timeless pieces, and furthering a creative culture in the fashion of mentally independent and utterly expressive women. In offering forward fashion, we explore concepts inspired by lived human experiences and juxtapose realities highlighting complex emotion and the ever evolving global perspective of progressive African women. We achieve timeless edge through critical design, adding depth and character to clothing by intertwining the reach of matter, mind and
material. We provide multifaceted women with an unorthodox clothing language that affirms a heterogenous form of self pronouncement, interprets individuality, mirrors and completes their lifestyle and self image.

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