Gulder Ultimate Search, Bigger, Better and Back

Gulder, a leading lager brand from the stables of Nigerian Breweries, is back again with its world-famous physical contest show Gulder Ultimate Search. The longest running ‘100% local-content’ entertainment programme in Nigeria.


At a media gathering held recently at the Nigerian Breweries Head Quarters in Lagos, the producers promised another thrilling season of adventure, suspense and drama.


Gulder Ultimate Search has been a proud advocate of Nigerian tourism, from the rocky landscape of Jos-Shere hills to the wooded forests of Awka Ibom- Usaka Jungle, and will for the first time take place in South East Anambra, in the jungle of Aguleri.

The show, which premiered in 2004, has so far produced all male winners and many are beginning to wonder if a woman will ever win the coveted title. However, last season’s last woman standing, Ifunaya Onike, felt confident that this year will be it for the women, having come so close herself and making it to the final three.


“At Nigerian Breweries, we are always keen to foster our position as an advocate of leadership, determination and greatness which is why we developed the concept of Gulder Ultimate Search.” The Marketing Manager, Gulder, Emmanuel Agu commented.

This will be the 11th edition of Gulder Ultimate Search, and this year’s crowned champion will walk away with 10million naira, as well as a brand new SUV.

“The Gulder brand will also create opportunities for some other individuals, other than the ‘Ultimate Champion’, to go home with their dreams on wheels. But you have to stay glued to your TV screens to find out more”. Said Marketing Manager, Emmanuel Agu

The suspense and excitement has already begun as guests were treated to an exclusive first viewing of the Call For Entry TVC, which featured two of the previous winners embarking on a mission to find a mysterious item called ‘The Cube’.

Details of the show continue to remain shrouded in mystery. Who will be this year’s Anchorman? What new thrills lie in wait for the fans? And will we finally see an ‘Ultimate Woman’ crowned?

The glamorous event had in attendance notable personalities including renowned OAP Olisa Adibua and popular musician, 2shotz.

Call for entry is open from now until the 31st of July.

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