Following the official launch and unveiling of Rita Dominic as brand ambassador in November 2016, BK unique Hair Inc has introduced an initiative called “MyHairMyCrown” campaign in February 2017. BK unique hair Inc teamed up with Lakeshore Cancer Centre for this campaign which aims to support and encourages female survivors.
Brand Ambassador & A List Nollywood actress Rita Dominic was highly instrumental in making this a reality. On Monday Feb 20th, 2017, Rita and the BK Unique hair team visited Lakeshore cancer center. She was given a warm welcome with a tour of the facility, met with members of staff as well as some of the patients. She also got the opportunity to have a chat with some of the survivors who shared their experiences.