Rihanna Appointed Creative Director of Puma

The singer will work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio.

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She will also as act as a global brand ambassador, joining the likes of sportsmen Usain Bolt and Mario Balotelli, as well as star in Puma’s autumn/winter 2015 campaign.

Rihanna is the second musician Puma has enlisted in its big push. It hired Solange as an art director in February, releasing two collections of technicolour sneakers that the True singer designed in collaboration with artists and designers like Gerlan Marcel of Gerlan Jeans.