In a move to deliver a truly immersive experience, organisers of novel music festival, Hey Neighbour have announced a partnership with international beer brand – Heineken.
Heineken’s support is set to elevate the festival from 8th to 10th December 2023, at the Legends Adventure Farm in Pretoria, as a grand finale to its year-long celebration of its 150th anniversary.
According to Marcel Swain, Head of Marketing: Premium, Heineken South Africa who spoke at a media event to announce the partnership, “this festival is not just about music for Heineken ; it’s a vibrant celebration of good times, connections, and the joy of shared experiences”.
The Hey Neighbour Festival, spanning over three electrifying days in sunny South Africa, will feature some of the biggest music stars on the content and across the globe like Kendrick Lamar, Rema, The Chainsmokers, Nasty C, H.E.R., Sauti Sol, Khalid and Focalistic to name a few.
Bringing together music enthusiasts from around the world, attendees will immerse themselves in the magic of live performances, explore diverse cultures, relish delicious food, and partake in a variety of engaging social activities.
Nabil Nasser, Global Head of the Heineken Brand, says, “Heineken exists to spark connections beyond barriers. We are therefore proud to partner with the Hey Neighbour festival with the ambition of turning strangers into Neighbours. This is why we are bringing our consumers and customers across the African continent to this festival in South Africa to celebrate our 150 years of delivering Good times.”
Heineken’s engagement in the Hey Neighbour Festival aims to infuse an unparalleled sense of joy and togetherness. Through various activations and experiences, the brewer is set to enrich the festival, creating an environment where attendees can truly revel in the good times and create lasting memories.
Organisers have confirmed that festival-goers can anticipate unexpected surprises, engaging activities, and a vibrant atmosphere throughout the festival. Heineken’s dedication to creating an unforgettable experience reflects its commitment to celebrating good times and fostering genuine connections, leaving a lasting imprint on this milestone celebration.