Renowned music producer and founder of Mavin Records, Don Jazzy, has taken to social media to praise fellow artist, Davido, for his marketing strategy for his latest album.
In a tweet, Don Jazzy commended Davido for not relying on his celebrity status to promote his album but instead actively promoting it through various channels.
He advised other artists to take a cue from Davido’s approach and not be afraid to market their work as it does not reduce their swag or diminish their talent.
Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag. ??— ITS DONJAZZY AGAIN. ? (@DONJAZZY) April 10, 2023
This tweet has sparked reactions from fans and fellow artists, with many commending Don Jazzy for his words of wisdom and others expressing their admiration for Davido’s marketing strategy.
If you have money for music video, pls shoot video. But you see this video right here, it’s free of charge but priceless. If you know you know. ?? https://t.co/bTr8lEnPLT— ITS DONJAZZY AGAIN. ? (@DONJAZZY) April 10, 2023