K-pop has become an international phenomenon, with BTS and Blackpink shaping pop culture and its music industry beyond South Korea. Another band worthy of note is the girl band NewJeans.
NewJeans are flawless with their vocals but their style on and off stage is a marvel. Little wonder as to why top brands like Louis Vuitton, Nike, Gucci, Burberry, Levi’s, Armani, and a host of others have contracts with the teen band.
The five-man team of Minji, Hanni, Danielle, Haerin, and Hyein has over 6 million followers on Instagram, making the band’s influence beyond music.
