Great news for makeup enthusiasts in Nigeria as BlackUp Cosmetics launches at select Essenza stores nationwide. The Paris based brand which is the first French makeup line dedicated to women of colour has been around since 1999, providing a range of high quality makeup for medium to dark skin tones. The brand was founded by a professional makeup artist of African ancestry and all BlackUp products are developed by teams of women of colour. The brand was revolutionary by being the first luxury makeup brand dedicated to amplifying the looks of all women of colour and also proving that luxury doesn’t have to focus on a specific race.
As a brand created by makeup artists, BlackUp products are recognized for their high professional quality which has made them a favorite among make up artists who also love the products for their outstanding formulas & shades specific to the needs of women of color. From lighter, mixed skin tones to deeper, darker tones, the brand understands the unique needs of the spectrum.
“Our make up artist team working on product development spend hours selecting the best pigments to address all skin tones and complexions, including the most subtle undertones. Our goal is to provide the best radiance to women of color,” says Valerie Saint Amand, US Director of black|Up Cosmetics Paris. Asides makeup artists, BlackUp products are loved by makeup enthusiasts and IT girls alike as seen in their recent campaign featuring creators like Miss Demz, Frances Theodore and Celina Kama.
The brand has a variety of eyeshadow palettes showcasing rich and irresistible shades offering endless makeup possibilities thanks to the different finishes and silky textures, which make them easy to apply and blend. The BlackUp brand is popular for its complexion products featuring a range of effects, textures and finishes with flawless coverage, and ultra vibrant colours including buildable full coverage foundations, velvety concealers, and intensely pigmented blush and eyeshadow palettes.
With the BlackUp Cosmetic makeup range now available at select Essenza outlets nationwide and online, consumers in Nigeria will be spoilt for choice among a wide range of textures and colours specially formulated to magnify and flatter black and mixed skin tones.