Despite the calls for boyscott, Nike’s shares have hit an all time high, closing at $83.47 a mere ten days after the release od the controversial ad that features Kaepernick.
While it will take months or even a year to measure the real impact of Nike’s move to collaborate with Kaepernick, early signs and data shows the the move will shield positive marks as sales are currently better than they were for the same period last week.
This is despite calls for protest by some, with some going ahead to even burn their Nike apparels.