In what looks certain to change the face of radio forever in Nigeria, Nigeria Info 99.3 – the country’s foremost Talk, News and Sports radio station, has become the first FM station to introduce Visual Radio to the country’s radio broadcast landscape.
Visual Radio affords listeners the opportunity to watch their favorite local FM radio presenters in action on their computers and mobile devices deploying professional, multi-camera positions and angles with high-quality effects, graphics and multiple ad spaces. It’s a new dimension in radio broadcasting with interactive content and services for mobile radio listeners.
With Visual Radio, listeners can enjoy engaging and exciting content: visuals, information, and entertainment of what’s playing over the air. Listeners can also participate in the radio station’s promotions, polls, contests, and interact with the show hosts and their special guests.
In the words of Serge Noujaim, the radio network’s CEO: “We now live in an instant and content-hungry world. Modern radio must compete with multiple attention-grabbing sources to engage, maintain and grow audiences. This must not be at the expense of making great radio. It should be an addition to it. And we are proud to be the first in Nigeria to do so.”
And as Femi Obong-Daniels, the network’s Head of Stations adds: “Visual Radio presents a unique opportunity for advertisers to expand their radio advertising reach to a global audience online beyond the ears to countless eyeballs.”
Visual Radio is already a fast-growing game-changing global phenomenon and Nigeria still has much ground to cover in catching up with the West; a quest that has now begun courtesy of Nigeria Info, with sister stations Cool FM and Wazobia FM following closely in leveraging on this new technology.