Lagos; October 5, 2020: itel Mobile, the foremost customer-centric brand has today presented her new brand direction and slogan, Enjoy Better Life at a grand virtual launch event in Lagos.
The event also heralded the introduction of the S16 series, the brand’s latest selfie series and a batch of new products – itel TVs and smart accessories.
Enjoy Better Life is a product of painstaking consumer research conducted in 2019 across African markets, including Nigeria, where itel Mobile has established presence for about 13 years. The research provided fresh insights on serving consumers better in markets across Africa.
From the insights, demands for electronic products – TV, TWS earbuds and smart band ranked as the most important concern. The brand subsequently made use of the insights to design electronic products with user-friendly features and specifications.
Commenting on the new brand direction and products, MarketingManager (West Africa 1), itel Mobile, Oke Umurhohwo said: “The Enjoy Better Life slogan expresses our commitment to listening to consumers and meeting their most pressing needs with value-driven offerings. Enjoy Better Life is an open invitation to everyone for an amazing user experience with the new category of products.
“The S16 series, itel TV, TWS earbuds and smart bands come with customized features and they are affordable. With the products, our consumers are getting convenience, comfort and a better life filled with love and happiness.”
AI Selfies for Everyone – S16 and S16 Pro
Features on the S16 series help users up their selfie game. The Triple Rear Camera setup consists of an 8MP main camera, 2MP Macro camera, and depth sensing camera. The collaborative effort managed by the refined AI Selfie 2.0 captures great moment with details no longer blurred out. Now clear and vivid photos can come from the budget-friendly devices. The sharpened AI Selfie 2.0 has mastered several new modes to make the pictures shout louder than ever before.