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Israel Adesanya Becomes First MMA Fighter To Land Sponsorship Deal With Puma

Nigerian-born New Zealand based professional mixed martial artist Isreal Adesanya has signed a multi-year deal with Puma, the company announced Thursday. He will be the face of their Oceania division but will also be a part of their global marketing plans, as well.

Adesanya’s deal is an apparel and shoe sponsorship, and he is the first MMA fighter to ever be sponsored by Puma.

Per the UFC’s uniform sponsorship deal with Reebok, and with Venum starting in April 2021, Adesanya can’t wear Puma gear in the cage for his fights.

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