John Boyega Steps Down As Jo Malone’s Brand Ambassador After Being Removed From Chinese Ad
British-Nigerian actor has announced his decision to step down as Jo Malone’s brand ambassador after they replaced him for a campaign in China despite using his concepts.
He said this in a series of tweets and called out the brand for not seeking his consent or prior notice in replacing his campaign in China and substituting a local brand ambassador for him despite using his concepts, stating that he does not have time for nonsense.
He tweeted, “I have decided to step down as Jo Malone’s global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign.
“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family.
“While many brands understandably use a variety of global and local ambassadors , dismissively trading out one’s culture this way is not something I can condone. It’s back to back but I assure you this will be dealt with swiftly. I don’t have time for nonsense. We press on and strong. Stay blessed people ??”