Nike Launches Its First Maternity Collection for Sporty Mums
Nike has designed a collection of maternity sports, known as Nike (M) clothing to suit all stages of pregnancy and post-birth. The new collection comprises four “essential” pieces for expecting and postpartum mothers, including a pullover, a sports bra, a tank top and a pair of leggings, or “tights”.
“The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design. It’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women’s relationship with sport during such a transformative time in their lives,” said Carmen Zolman, Nike’s senior design director for apparel innovation.
Nike also interviewed several professional female athletes, in order to achieve a better understanding of what the Nike’s collection would be for pregnant or postpartum mothers. One of the professional female athletes interviewed by Nike was Perri Edwards, former British track field athlete and wife to former Big Brother Naija housemate, Mike Edwards.
Speaking on the Nike collection of maternity sports, Perri Edwards said, “The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed. The leggings give you options of wearing over pyour tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip.”