How Giveaways and Online Contests Can Promote Your Brand

Running a social media giveaway or contest is a great way to start an online conversation with your customers about your business.

Giveaways and contests are invaluable opportunities to build brand awareness and bring in leads when you follow this process;

1- Set a goal; Before you start a contest or giveaway, take some time to identify your objectives. Why do you want to do this contest or giveaway? What benefits will this serve for your brand? Examples of such objectives could be to increase social media followers, to build brand awareness, to build your mailing list, or to increase conversion and sales.

2- Select a platform; After you decide whether you want to run a contest or a giveaway, you’ll need to decide the best platform for promoting the event. You could host it on your social media platform like Facebook, Instagram, Twitter etc.

3- Selection of prizes and winners; Before you announce or launch your contest or giveaway, you’ll need to choose a prize! Think about your target customers. What prize might appeal and be useful to them? It is important that you choose a prize that’s relevant to your business as this will create opportunity to draw in and keep customers.

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