How to remain relevant and stay connected to your clients and customers.
The last few weeks, we have grown increasingly panicked about COVID-19. Schools are closing, offices are urging employees to work from home and small businesses that rely on foot traffic are seeing their in-store sales reduce.
If you’ve noticed a drop in sales, you’re not alone. The virus outbreak affecting nearly one-quarter of small business owners, in the form of slower sales.
However, in the digital world, there are ways to stay connected to your customers through this pandemic and keep your business going through it.
Here are few ways to stay connected with your clients and customers
Let your customer/clients know what you’re doing to prevent the spread of COVID-19, you should send mails, text, call or post signage in your store. Share any increased cleaning, disinfecting and hygiene protocols you’re following, and let them know that you are enforcing self-quarantine among any employees who might be experiencing symptoms.
Increase your social media presence, Your customers are already on social media, but these days, they are likely checking in much more frequently to get the latest updates on the virus. Whether you’re posting about the virus specifically or trying to offer light, positive content to help take people’s minds off the panic,
Offer online deals, remind customers that they can still shop for their favorite items on your social media page or website. It might even help to offer a coupon or discount to encourage online shopping while your customers are staying home anyway.
If you store or office is still open, stock up on sanitizing products and make sure people know where to wash their hands, be sure to initiate social distancing, it’s important to enforce good hygiene practices and encourage everyone who passes through your doors (customers and employees alike)