Womenswear brand, Funke Adepoju, has just launched a new capsule collection titled The Adunni Collection
Adire pieces have strong traditional ties to the Yoruba culture – they are indigo-dyed cloth made in southwestern Nigeria by Yoruba women, using a variety of resist-dyeing techniques. The Funke Adepoju brand appreciates the uniqueness of the fabric and has designed the collection with an Oriki title.
Oriki names are traditional names from the Yoruba culture often used during ceremonies to celebrate a loved one. The collection is filled with celebratory pieces and has been fondly named, Adunni.
In the words of The Creative Director :
“The Adunni Collection, was named after my aunty who passed away. She was an inspiration to me. She was strong but very feminine, hard but still soft and caring. Her oriki was Adunni, which means “A beautiful child has come to this land”. She depicted the many faces of a woman, her life
was somewhat always a sacrifice for us all. She always put everyone else before herself and this embodies the essence of a woman. It was always so enamouring as she still put up a show: a glamorous, happy and effortless show.
To celebrate her, I thought about a piece of fabric to epitomize her essence and my love for Adire, came up. I’ve loved Adire for a very long time and it’s always been interesting to me. The uniqueness, originality and versatility of the prints excite me. The bright colours and the way the fusion of the prints and patterns come together is so beautiful.
Adire, for me, depicts not only my aunty, but the essence of a woman: her strength, femininity, and delicate nature.”
Fashion and Style guru, Veronica Odeka, serves as the perfect muse for The Adunni Collection as she represents the Funke Adepoju woman in many ways than one. A mother, an entrepreneur, a wife – a strong-willed woman, whose style is only a glimpse into her beautifully complexed world.
Brand : @Funke Adepoju
Model : @VeronicaOdeka
Photography : @mr_laah
Make Up: @Lucylooks_studio
Press : @tsc.agency