American singer and songwriter; Lady Gaga is set to launch her own makeup brand with the name; Haus laboratories.
The beauty brand would be launched in Septemeber and would be the first major beauty brand to be sold exclusively on Amazon.
“When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired bravery in me I didn’t know I had.
I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.