Reality TV star, Kim Kardashian has made plans to change the name of her shapewear following the backlash she received over its initial name; Kimono. She received criticism for misappropriating the Japanese culture through the use of the name.
Initially, when the criticism began, she responded; ‘Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment,’
“Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me.
When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.
I will be in touch soon. Thank you for your understanding and support always”.