Football Star Neymar shines brightly as he launches his new Diesel fragrance; Spirit of the Brave. The advertising campaign for the fragrance was launched on May 19 in different countries including France, Italy, UK, Germany, USA and, of course, Brazil.
The campaign which was shot by Mark Zibert, a Canadian director and photographer tells the story of his 70 tattoos and, which explain his personal life story and his approach to facing his fears. The fist shape of the bottle is inspired by one of his tattoos. The tattoo features the image of a lion which symbolizes self-confidence and bravery