MTN’s Bayo Adekanmbi To Speak At NECLive 7

Lagos| Nigeria

Friday, April 19, 2019

Chief Transformation Officer, MTN Nigeria, Mr Bayo Adekanmbi has been confirmed as one of the speakers for the 2019 edition of Nigerian Entertainment Conference, scheduled to hold on Wednesday, April 24, 2019 in Lagos. The conference themed  ‘Mobile, Data, Consumers and The Future Of Entertainment’ will take place at the Landmark Event Centre, Oniru Victoria Island from 9 am.

Mr Adekanmbi will be speaking on the topic ‘Understanding Data For The Purpose of Economic Freedom’. He is a leading expert in Strategy, Marketing and Analytics who previously served as MTN Nigeria’s General Manager Business Intelligence and Chief Marketing/Strategy Officer. The certified Kaggle Data scientist is a holder of the prestigious MTN Yello Star award for the conceptualisation of a Customer Value/Risk Management framework, which resulted in multi-billion naira revenue growth for the company.

MTN is Nigeria’s leading telecommunications company with over 58 million subscribers. With streaming platforms Music+ and Comedy+ amongst other products, MTN  revolutionised content monetisation in Nigeria, a development which has continued to bring enormous benefits to creators in the entertainment industry. Adekanmbi will be giving insight on how content creators can generate revenue by effectively exploiting the numbers and statistics tied to their careers.

After his speech, Mr Adekanmbi will be joined on stage by a seasoned panel made up of ID Africa CEO Femi Falodun, International DJ/Philanthropist DJ Cuppy, Veteran Award-winning Music Producer Nelson Brown and Olumide Osundolire who is a Partner at top Nigerian law firm Banwo & Ighodalo. The panel will be moderated by award winning Writer & Journalist, Joey Akan.

NECLive is organised by ID Africa, in partnership with Africa Creative Foundation, MultiChoice, Livespot, Huce Valeris, and BHM.

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