News

Adidas Signs Beyonce As Creative Partner

Adidas and Beyonce have announced a new partnership that will see the singer become a creative partner for the clothing brand.

She will relaunch her Ivy Park line, previously sold at Topshop and develop new footwear and clothes for Adidas.

Beyonce called the opportunity a “partnership of a lifetime”

“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.” she added.

Beyonce’s Ivy Park collection launched at Topshop in April 2016 as a joint venture, but the brand bought out its remaining stake from Topshop after its parent company, Arcadia Group’s chairman, Philip Green, was named in the UK parliament as the subject of abuse claims.

Leave a Comment

Share: